Social Media Manager Rate Calculator
Running social media for clients? This calculator shows your ideal monthly retainer, hourly rate, and per-platform pricing based on your experience, services, and income goals.
Social Media Manager Rate Calculator
Set client rates that cover costs and hit your income goals
Revenue Calculation
Workload Summary
Revenue needed = (monthly income target + monthly tools cost) ÷ (1 − margin%). This ensures your monthly income goal plus tool costs are covered by revenue, with the stated profit margin as a share of revenue. Hourly rate = total monthly revenue ÷ total monthly hours. Adjust clients, hours, or margin to find the right balance.
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Frequently Asked Questions
How much should I charge for social media management?+
Monthly retainer ranges: $500-1,000 (1-2 platforms, basic), $1,000-2,500 (2-3 platforms, moderate), $2,500-5,000+ (3-5 platforms, full service). Per-platform pricing: $300-800/platform/month. Don't charge hourly — charge for the value of consistent posting and engagement.
What services should be included in a social media package?+
Core services: content creation (graphics, copy), scheduling, community management, and monthly analytics. Premium add-ons: paid ad management ($500-2,000+), influencer outreach, content strategy, and video production. Clearly define scope to avoid scope creep.
How many clients can a social media manager handle?+
Typically 4-8 clients for full-service management, or 10-15 for lighter packages. Each client requires 5-15 hours/week (content creation, scheduling, engagement, reporting). Don't exceed 40 hours/week total — burnout is real in this field.
How much should I charge for social media management?
Monthly retainer ranges: $500-1,000 (1-2 platforms, basic), $1,000-2,500 (2-3 platforms, moderate), $2,500-5,000+ (3-5 platforms, full service). Per-platform pricing: $300-800/platform/month. Don't charge hourly — charge for the value of consistent posting and engagement.
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