Pricing Strategy Calculator
Compare cost-plus, value-based, and revenue-based pricing strategies side by side. Find the optimal price for your product based on costs, competitors, and revenue goals.
Pricing Strategy Calculator
Compare cost plus, value based, and revenue based pricing
Cost plus = cost / (1 - margin%). Value based = competitor price × 1.10 (10% premium). Revenue based = target revenue / units. Choose the strategy that best fits your market position and goals.
Advertisement
Build Your Solo Business Empire
Learn how to build a one-person business with AI tools and automation. This ebook shows you exactly how solopreneurs are building 6-figure businesses without employees.
Affiliate link — we earn a commission at no cost to you. We only recommend products we trust.
Frequently Asked Questions
What is cost-plus pricing?+
Cost-plus = Cost / (1 - Desired Margin%). If your product costs $10 and you want 50% margin, price = $10 / (1 - 0.50) = $20. Simple and guaranteed margin, but ignores competitor pricing and perceived value. Good for commodities and commodity-like products.
What is value-based pricing?+
Value-based pricing sets price based on what the market will pay, not your cost. Start with competitor pricing and add 10-20% premium for differentiation. Works best for unique products, strong brands, and B2B services where value is measurable.
Which pricing strategy is best?+
Most businesses use a hybrid. Start with cost-plus as your floor (never sell below cost). Set revenue-based targets for volume goals. Use value-based pricing for premium offerings. Test different price points — a 10% price increase with 5% volume loss = higher total profit.
What is cost-plus pricing?
Cost-plus = Cost / (1 - Desired Margin%). If your product costs $10 and you want 50% margin, price = $10 / (1 - 0.50) = $20. Simple and guaranteed margin, but ignores competitor pricing and perceived value. Good for commodities and commodity-like products.
Related Free Calculators
Break-Even Calculator
How many units do you need to sell to break even? This calculator tells you the exact sales volume needed to cover all fixed and variable costs — so you know if your business idea is viable.
Startup Runway Calculator
How many months can you survive before running out of money? This calculator shows your runway in months — and how many more months you gain by cutting costs or increasing revenue.
Business Profit Margin Calculator
What's your actual profit margin? This calculator shows gross, operating, and net margins — so you know exactly where your money is going and where to optimize.
Business Debt Payoff Calculator
Business debt doesn't have to keep you up at night. This calculator shows you the fastest payoff strategy — avalanche vs. snowball — with a month-by-month schedule.
SaaS Metrics Calculator
Running a SaaS business? This calculator tracks MRR, ARR, churn, LTV, CAC, and payback period — the metrics that determine whether your SaaS is investable.
Customer Acquisition Cost Calculator
How much does it cost to acquire a new customer? This calculator shows your CAC across different marketing channels — and whether you're spending profitably.